He’s this humble, kind of quiet, very successful guy and I always reach out to him when I have a business question and have since I started Drunk Elephant. How should someone new to Drunk Elephant start trying the products? Another is Janet Gerwitch, the founder of Laura Mercier. Lactic acid is derived of milk and it dissolves the surface, it sits on top of the skin, It’s hydrating not as effective as glycolic because it doesn’t penetrate your skin. I think we have a really exciting 2019. I think it’s just trial and error from that point on and you can figure out what works for you. You don't need a lot because it’s a 1.0% retinol. You've emphasised on the difference between skin types and skin behavious. © Heart Media Pte Ltd. All rights reserved. I started trying to help people choose products based on that. Skin behaviours are totally different. I love what I do so much because it doesn’t feel like a job. So, if you have some Drunk Elephant hanging out unused in your stash try giving them a whirl again but remember you’ll have to go on a skincare diet and limit yourself to the Drunk Elephant only to see the best results. Whichever one I’m in the mood to use. Note I will link to every product directly to avoid confusion. Q: What is your favorite thing about your job? I’m really very connected with my skin. I was selling this bar cleanser and telling people, use this oil or this serum, trying to find products that would help people’s skin. But those with senstised skin who have been using ingredients that are inducing those behaviours over time, they can’t use very much at all because their skin is reactive. • Who has been one of your biggest mentors? By continuing to use this site, you consent to the use of cookies on your device. One really good way is to take one of the cleansers and the Virgin Marula Luxury Facial Oil because it’s so versatile. Glycolic acid is the only AHA that actually penetrates your skin. Using A-Passioni like a booster to avoid full blown sensitization and/or irritation is a total must. I’m launching the retinol which I’m really excited about. But that doesn’t help our skin. According to board-certified dermatologist, Dr. Dendy Engelman, MD the brightening ingredient should never mix with citric acid or alpha-hydroxy acids, … Parabens, by the way, I think are fine. Personally, this is a huge part of what drew me to the brand in the first place and why I was so excited to try out their products. Off-Beat: The Vacheron Constantin Égérie Self-Winding Watch is Quirky yet Wearable, Shygirl, The Breakout London Electro-rap Sensation Who Is Anything But Shy, Going On Holiday? It’s like I’m dreaming or something, and it just honors me every time. It’s a good formulation. I was kind of trying to find ways to start a little business here and there, and the businesses I tried to start were hilarious. Why do you recommend cleansing the face only at night? "Clean" in the industry today is just simply avoiding “toxic ingredients”. We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. Masterson is particular about the ingredients that go into her products and avoids the use of six she dubs the "Suspicious 6": Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS. Masterson: I find (balance) because I really try to do this from my home. We know we are, we’re very clear, and I think the products work. It’s just a nonstop all day. "People often mistake sensitised skin for sensitive. Masterson: I am more involved in product development, social media, very heavily involved with design and marketing. It was working for me, and it was working for everyone around me who was trying it, this philosophy. With our new hair and body lines, we are applying the Drunk Elephant philosophy from head to toe because skin—whether it’s the scalp or the legs or the any other part of the body—can only function at its healthiest when it’s treated with smart, nourishing, biocompatible ingredients. Tiffany Masterson: I was a stay-at-home mom, and my youngest was around 6 or 7 at the time. Skin that produces more oil, skin that tends to lean dry - those are real things you’re born with. I love that product. It eats away at the pore lining so it helps with blackheads and breakouts. I didn’t know the typical process because I’m a housewife in Houston, but I actually wrote down in my computer all of the ingredients to each product. I couldn’t find a brand that didn’t contain at least one of them, and I really believed, and was super convicted, that these six ingredients were at the root of people’s skin issues. I learn something new every day. At the same time, she packages her products in bright coloured bottles that are fun, approachable and look incredibly Insta-worthy lined up on a vanity, which makes Drunk Elephant everything we could possibly want in a skincare line. That’s your skin. Skincare can be tricky. The brand really comes from one place and I think when you’re cohesive and have a strong brand like that, it works. I’m always amazed, and I’m so honored, like the Best of Beauty Awards, the Achiever Award with CEW, the Indie Brand of the Year Award with WWD. But people often mistake their sensitised skin for sensitive. Get rid of anything that is irritating, sensitizing, disruptive, or inflammatory, and replace it with smart, biocompatible ingredients the skin recognizes and embraces. It’s coming from my gut, and you don’t waver from that. “Parabens are actually a good ingredient," says beauty boss Tiffany Masterson. For example you see people on YouTube who put something on their skin and it turns bright red. I don’t like to stay and hang out and do that kind of thing. Established in 2012, Drunk Elephant skincare was founded by Tiffany Masterson, One of the main reasons she developed the line was to minimize her children’s exposure to toxic chemicals, hormone-mimicking fragrances and natural allergic sensitizers. It’s like with food. Skin behaviours are acne prone, sensitised – which many people think is sensitive – combination, oily, dry, these are skin behaviours that are induced by ingredients we’re using. It was kind of a bummer, maybe they’ll change their mind type thing – and they did. As such, all Drunk Elephant products are formulated without what Masterson deemed the “Suspicious Six,” ingredients that she believed her company could do without: essential oils, silicones, sodium lauryl sulfate aka SLS, drying alcohols, silicones, chemical screens, and fragrances and dyes. Traveling is very, very jam-packed for me; we have no breaks at all. Using these products exclusively is the best way to get maximum results.” —Tiffany Masterson And it gets you over this fear of oil because people have a fear of oil. On top of the scaremongering about certain ingredients to avoid, the constant introduction of new "It" ingredients makes it all quite intimidating – so much so that looking up any new skincare information online often leaves us with more questions than answers. "Acids have grown in popularity because they work and they’re great, but it’s so important to make sure they’re formulated well and at the right pH level so that your skin can respond to them and not become irritated and sensitised". Do you have any tips on how to use them? I think I could design some products myself based on the ingredients I’ve learned so much about, and let’s do this!’ kind of thing. So I avoid ingredients like that just because the consumer doesn’t want them. Masterson: One highlight, and it’s every day, are when I get letters and DM’s and emails from people who have believed they’ve had a certain kind of issue with their skin – sometimes 20-plus years – and they’ve tried Drunk Elephant and then they realize that they have great skin. The “Suspicious 6” includes silicones, essential oils, chemical screens, SLS, drying alcohols, and fragrance/dyes. Another way to try the products is to do The Littles. It’s all about feeding the skin ingredients that it can recognise and process and use. One of the key ingredients in Drunk Elephant Protini Polypeptide Cream is a 9 signal peptide complex. To clear some of our skincare doubts and misconceptions, we spoke to the ultimate skincare sleuth and founder of cult skincare brand Drunk Elephant, Tiffany Masterson. I know a lot of people who don’t, and I think there can’t be much worse than waking up and having to do something you don’t love. "My mom was a stay-at-home mom and had four children, and I … I used to have rosacea. I’m always surprised, and I feel like pinching myself. Her philosophy is simple: Clean products that are compatible for all skin. At night I cleanse it with one of my cleansers, and I put on a mixture of T.L.C Framboos, a little bit of retinol, a little bit of oil, a little bit of B-Hydra, and some either Protini Polypeptide Cream or Lala Retro Whipped Cream. USA TODAY caught up with Masterson to talk about everything from Elton John and having children to catching the entrepreneurship bug and building a brand based on following your gut. There’s not a whole lot of evidence because you use it in such small amounts. The categories – dubbed by the brand as ‘Suspicious 6’ – are essential oils, drying alcohols, silicones, chemical sunscreens, fragrance/dyes, and SLS. Since 2012, Drunk Elephant has pioneered a skin- and hair-care philosophy that is as radical as it is simple. After developing a personal interest in product formulation and the science behind skincare and clear skin, Masterson built the brand Drunk Elephant based on the six ingredients that she found interfered with skin. I said, ‘Look, I think that I’ve learned enough ingredients and I think that we could do this ourselves. Here you’ll find pregnancy safe skincare products from Drunk Elephant as of 5/3/2020. Drunk Elephant's specific formulation also has what the brand calls a "reservoir effect," meaning it stays active on the skin for up to 72 hours (even after you wash your face). Acids are so important because they help get rid of dead skin cell build up which causes skin to be dull and causes breakouts, clogging, and is just yucky. Check out the savoir-faire of this true handcrafted work. One, the products work – in my opinion, they work. Drunk Elephant officially launched in 2014 on the premise that “a product is only as good as its worst ingredient,” sparking a whole new category of skincare that creator Tiffany Masterson coined clean-clinical. Tiffany Masterson built the brand Drunk Elephant based on the six ingredients that she found interfered with skin. Hyaluronic acid is important for hydration. That’s what I’ve done this whole time, and I think that’s the brand so unique. And, it’s exciting. It’s authentic from the start, and it’s almost like you don’t have to have a strategy. But the industry today is just going to start using the Drunk Elephant looks at pH and. The B-Hydra Intensive Hydration Gel and go to bed that is as radical as it is site, you to! Issue with it anymore what was the process like with starting Drunk Elephant as of 5/3/2020 and hair-care that! To start using the Drunk Elephant line, in travel-friendly sizes for under $ 100 Drunk as! 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